One pulse of play

The Game is physical. The Experience is digital. The Pulse is one.

Swish transforms every basketball court into a smart, connected experience through an AI-powered sensor combining cameras, LiDAR, and Computer Vision with an integrated digital platform.

Swish identifies every player on court and turns physical play into personalized data, insights, and a gamified phygital experience.

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Any Player, Any Court, Anywhere

We believe every basketball player, everywhere, deserves access to the same opportunities to measure, compete, and improve.

Our vision is to create the global digital infrastructure of basketball: a world where every court becomes a connected platform and every player's journey is part of one shared global game.

Swish in motion

Technology

The Brain

AI + LiDAR Powered Smart Sensor

Mounted above the backboard, capturing every physical play and transforming it into structured, professional-grade data, analytics and insights, with integrated video capture and session storage.

AI + LiDAR: Real-time player and shot tracking
Face Recognition: Unique player identification
Computer Vision: Movement and game context
Multi-Camera Capture: Multiple views of every session
Real-Time Processing: From play to actionable data
Connected Platform: Data, video, and player profiles

Swish sensor mounted on the hoop frame above the backboard

For player

Player ID

Your Game. Verified. Portable

Swish Player ID is your authenticated digital basketball identity

Performance rank and player level
Training history
Achievements and milestones
Skill development over time

Accessible anytime, For free, on every Swish-enabled court

Connected Community

The court is where we play.
The community is where we belong.

Swish builds a culture of positive competition and respect.

Challenge friends
Meet players from around the world
Earn Kudos
Grow your reputation
Share your progress, achievements And your video clips

All while playing outdoors, in your neighborhood.

Coaches & Academies

Coach smarter.Keep player engaged

Swish gives coaches the insights to develop every player, optimize training, and make smarter decisions, while creating a connected experience that keeps players motivated to improve and come back.

Coach smarter

Improve shot efficiency
Track biomechanics & progress
Monitor off-practice assignments
Spot training trends
Scouts for new talents

Keep player engaged

structured challenges
streak systems
games & tournaments
competitive progression

Your Arena.
Your Rules.

Host exclusive, verified, and interactive closed tournaments

Swish allows companies, schools, and organizations to host private,
invite-only tournaments powered by Swish's elite infrastructure.

From corporate leagues to elite academy showcases,
Swish brings Pro Intel to every competition.

Every basket is Swish Verified, ensuring
trusted results and professional-grade data accuracy

Company

The People Behind Swish

Built by Visionaries. Driven by the Passion.

Founded by Joel Bar-El, entrepreneur and co-founder of AI unicorn Trax Retail, Swish brings together deep AI expertise, technology leadership, and a lifelong passion for basketball.

Joel Bar-ElFounder & CEO

Ofer NahmaniCOO

Hilla KoletCRO

Asaf RonatCPO

Join the movement

Tell us about your court, club, or academy, and we'll get back to you shortly

Swish

One pulse of play

Any Player, Any Court, Anywhere

Swish in motion